MY JOURNEY
Senior Product Designer, Nov 2024 - Present
B2B SaaS | Enterprise
Designing intuitive CSM workflows to boost agent productivity by streamlining interactions, reducing inefficiencies
Lead Product Designer
March 2021 - Nov 2024
B2B SaaS | Gen AI | Zero - one launches
Led design strategy and delivery for Freshworks Marketplace, Developer Platform, and Analytics. Launched Freddy Copilot (GenAI), revamped Marketplace to reduce churn, secured buy-in for low-code platform, and aligned cross-functional teams for execution.
Senior UX Designer
Jun 2019 - Mar 2021
B2B | FINTECH | Enterprise
Designed user centered solutions for CitiDirect, including MFA, payments, FX workflows, sweep transactions, and reporting for millions of users formobile, web and responsive.
Visual Designer
Nov 2016 - May 2019
Designed a variety of visuals including user interfaces, dashboards, banners, newsletters, illustrations and presentations ensuring alignment with McKinsey’s design standards
Content Writer
Jul 2016 - Noc 2016
Crafted, edited, and proofread content for domestic services, highlighting products and services to boost business visibility
More about Keerthana ...
KEERTHANA
Design nerd who sketches, gardens, binges sitcoms, lifts weights, eats clean, and lately… vibe codes
MISSION
Design that clicks with teams and sticks with users.
SOLUTION APPRAOCH
Clearly understanding the problem and users.
Taking research and data driven decisions
Keeping priorities sharp
DESIGN NEEDS
Clear problem statement and business goals
Research driven approach
Honest feedback loops
SUCCESS METRICS
Aligned stakeholders
Products that scale beautifully
Happy users = Happy me!
DEPENDENCIES
8 hours of sleep
Tea (Chai with extra ginger)
Designs
Loading amazing designs
Media player
More about Keerthana ...
KEERTHANA
Design nerd who sketches, gardens, binges sitcoms, lifts weights, eats clean, and lately… vibe codes
MISSION
Design that clicks with teams and sticks with users.
SOLUTION APPROACH
Clearly understanding the problem and users.
Taking research and data driven decisions
Keeping priorities sharp
DESIGN NEEDS
Clear problem statement and business goals
Research driven approach
Honest feedback loops
SUCCESS METRICS
Aligned stakeholders
Products that scale beautifully
Happy users = Happy me!
DEPENDENCIES
8 hours of sleep
Tea (Chai with extra ginger)
Designs
Loading amazing designs
Available for exciting projects
Made with ❤️ and a lot of tea